1737 Apa family
established their coral and cameo factory in Torre del Greco in the gulf of Naples.
Over the years, “Giovanni Apa" has become one of the most important coral and cameo manufacturers in Italy, and it has contributed to spread the Italian fine jewellery around the world.
With the arrival of Roberta in the 1980's, her innovative collections became a “Must Have”, and were very apreciated world wide.
The tradition continues with the new generation: Federico Apa, and his wife, Tatiana Scarinci.
In year 2000, Schatzi opens its first boutique in the elegant city of Milan. Schatzi’s success was immediate!
Soon after, in 2004 we opened another boutique in Sardinia,in beautiful and glamourous San Pantaleo, a tiny but very trendy village in Costa Smeralda, which has always been a destination for the international jet set.
In 2018, we turned back to our roots: The third store opens in Naples, in the prestigious Via Calabritto that overlooks one of the most beautiful waterfronts in the Mediterranean.
...we are full of energy and creativity...stay tuned as many more projects are yet to come...
Since 4 generations, Federico's family has always made unique jewels that have been admired, desired and worn by incredible women.
Today, Schatzi creations bear the mark of this tradition and experience and shine thanks to Federico's creative vein and passion. With the arrival of his wife Tatiana, the atmosphere and passion are enriched with lightness, love, joie de vivre and colors.
“We let ourselves be inspired by everything we find around us, because we live in a beautiful world. Travel, cultures, environments are crucial to our inspirations. We love life knowing that every day is unique. Our jewels are just like that…. As unique as every day of our life. " Tatiana & Federico
Our philosophy is a continuously changing collection of jewels realized in silver with semi-precious stones.
Despite our design, we collaborate with 7 different goldsmith laboratories, each of them specialized in specific jewellery technique since generations.
A schatzi jewel is made in the tradition of fine jewellery but we decided to use other materials, which makes our jewels affordable but very well made.
We like to do one piece of a kind, because we believe that every woman deserves to shine and be unique.